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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Woman recording herself

Leveraging User-Generated Content in Talent Acquisition: A Fresh Approach to Authentic Recruitment

Producing videos that capture the true spirit of your organization can feel like an impossible task. Too often, recruitment videos end up looking...

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Employees working in the office

8 Recruiting Benefits of Day in the Life Videos

In today's competitive job market, attracting and retaining top talent is crucial for any organization's success. One powerful tool that's often...

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CEO

Why Your Recruitment Video Needs to Showcase Your CEO

Author and well-known speaker Simon Sinek said, "Leadership is not about being in charge. Leadership is about taking care of those in your charge."...

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New member doing online onboarding through video

Boosting Employee Engagement and Retention with Video Onboarding

One of the biggest challenges small businesses face when adding new team members is implementing a quality onboarding and training program that helps...

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Recruiting through video

Video SEO for Recruiters: Optimizing Your Videos for Job Seekers

Video has emerged as a powerful tool for attracting top talent. From engaging culture videos to day-in-the-life videos that show what a specific job...

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Integrating Video Into Talent Acquisition Strategy

Video has emerged as a powerful tool for businesses. Not only is it a superior marketing tool, but it’s also highly effective in the acquisition...

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Brainstorming

A Guide to Planning Your Video Content Strategy

Video assets are no longer a “nice to have” in today’s competitive markets. We expect to be able to watch videos to learn and gain valuable insight...

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Team working around a computer to strategize video

How Video Marketing Firms Unlock Business Growth

Video content has become an indispensable tool for businesses looking to expand their reach, engage their audience, and drive revenue. While many...

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Producing Video in 2024? Download Our Editable Video Script Template

This blog was originally published in 2016 and was updated in July 2024. You have brainstormed, planned, and created your budget, but are you ready...

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The 7 Best Show-Stopping End of Year Event Video Ideas

Editors Note: This blog was originally published on Oct 26, 2015, and was updated on July 9, 2024. Year end can be a stressful time for leaders as...

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Rediscover StoryTeller: Launching Our New Video Production and Club Marketing Focus

What was old is now new, again! StoryTeller recently announced that StoryTeller Media and Communications is splitting into two entities in an effort...

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empty video production studio

17 Essential Video Production Questions to Ask Before Creating a Video

This blog post was originally published on August 2, 2022. It was updated and republished on June 18, 2024.

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looking at a golf club via a cell phone

4 Ways Private Golf Clubs Use Video To Stand Out

This blog was updated for relevance and accuracy on October 31, 2024.

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Filming company video

Hire with Confidence: Using Video to Foster Transparency and Clarity

If you could be totally transparent about your company, and your current job openings, would you be? Would you be willing to share the good, bad, and...

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Video producer reviewing set

3 Ways a Video Producer Can Help You

At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing...

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Video Interview

8 Tips for Conducting a Video Interview

The word "interview" often brings to mind images of a TV news anchor asking tough, pointed questions as he tries to get to the bottom of an issue....

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Pen on video production contract

The Three Requirements for a Video Production Contract

Lights. Camera. Action! It sounds so easy, but there's much more that goes into a video production—which means there's much more involved than you...

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image of a videographer man holding camera

What is a Video Producer and What Do They Actually Do?

In many households, there’s usually a leader that takes charge to get things done. They’re the one that plans the meals, does the laundry, drives the...

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