Behind the Scenes: Simple Explanation of the Video Production Process
This blog was updated for accuracy and relevance on July 9, 2024.
This blog was updated for accuracy and relevance on July 9, 2024.
I ask A LOT of questions. It's in my nature. I'm truly curious about how people's days are going? How their weekend went? What their favorite hard...
Editor's note: This blog was updated for relevance and accuracy in August 2024. There is a lot to consider when creating a marketing video for your...
Many companies know they should have an About Us video to include on their website and to share with prospective clients or potential hires, but...
Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or...
Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more...
There's no question, with the amount of video content that you can find online these days, the attention span of most viewers is limited, to say the...
Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for...
Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...
Hiring the right people for your business is difficult and for franchise operators, making sure new hires are trained correctly is critical. Setting...
Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing plan and the leadership team supports...
Picking the best sound bites is a critical part of most video production. Compelling comments that draw in an audience and keep them connected with a...
Over the last two years, the pandemic has shattered long-held structures within the world of work. The idea of a majority remote workforce shifted...
Since the dawn of humanity, people have used images to communicate complex ideas in visually intriguing, stimulating ways to others. Today, companies...
How much would you give in order to sit down with your target audience for a few minutes to explain what makes your business or organization unique?...
When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more...
In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch,...
If you’re a non-profit organization, you understand the importance of sparking an emotional connection with audiences more than most types of...