How to Make an Emotional Video
We live in a world flooded with video content, most of which we tune out, click off, or allow to drift across our screens, never to be thought of...
Checklist: Determine the Scope of Work for a Video Production Project
Editor's Note: This blog was originally published in 2015 and was updated in March 2023.
Producing About Us Corporate Videos: How to Make Them Interesting
What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s...
Who Needs a Gaffer? The Real Members of a Video Production Team
Editor's Note: This blog was updated for accuracy and relevance on August 27, 2024. Here's a multiple-choice question for you. When a movie ends, and...
Comparing Video Production Companies (& Impacts on Project Pricing)
Editor's Note: This blog was updated for accuracy and relevance in July 2024. How many people does it take to produce a video? This is a great...
Video Interview Backgrounds & Backdrops: Choosing the Best Location
Finding the best video interview background is one of the most important parts of the video production process. There are a lot of different elements...
11 Types of Video Content to Master in 2022 (and 2 for the Future)
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to...
Behind the Scenes: Simple Explanation of the Video Production Process
This blog was updated for accuracy and relevance on July 9, 2024.
What You Need to Know to Get an Accurate Video Production Estimate
I ask A LOT of questions. It's in my nature. I'm truly curious about how people's days are going? How their weekend went? What their favorite hard...
Ideating to Implementing: Our Guide to Video Marketing
Editor's note: This blog was updated for relevance and accuracy in August 2024. There is a lot to consider when creating a marketing video for your...
3 Tips for Creating A Company Core Values Video [VIDEO]
Many companies know they should have an About Us video to include on their website and to share with prospective clients or potential hires, but...
Why Estimating Your Video Production Cost is a Lot Like Buying a Car
Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or...
8 Video Promotion Ideas to Help Your Videos Stand Out From The Crowd
Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more...
Is Shorter Video Better? Learn the Secrets of the 90-Second Video
There's no question, with the amount of video content that you can find online these days, the attention span of most viewers is limited, to say the...
Understanding the Cost of Video Production: Key Factors to Consider
Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for...
Creating Training Videos for Your Franchise
Hiring the right people for your business is difficult and for franchise operators, making sure new hires are trained correctly is critical. Setting...
Essential Considerations for Your 2022 Video Marketing Plan
Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing plan and the leadership team supports...
How to Pick the Best Sound Bites for Your Video Production
Picking the best sound bites is a critical part of most video production. Compelling comments that draw in an audience and keep them connected with a...