When To Use Animated Videos For Your Video Marketing
Since the dawn of humanity, people have used images to communicate complex ideas in visually intriguing, stimulating ways to others. Today, companies...
What Is An Explainer Video, and Why Do I Need One?
How much would you give in order to sit down with your target audience for a few minutes to explain what makes your business or organization unique?...
Planting Seeds for a Long-Term Video Marketing Strategy
When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more...
Create A No-Nonsense Video Marketing Strategy From Scratch
In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch,...
Tugging at Heartstrings: Showcasing Your Nonprofit Mission Through An Emotional Video
If you’re a non-profit organization, you understand the importance of sparking an emotional connection with audiences more than most types of...
The Digital Marketing Campaign That Gave Catholic Charities Their Best-Ever Holiday ROI
What does hope look like? What does it sound like, act like, and feel like? That's the question at the heart of Catholic Charities of St. Paul and...
3 Content Lessons that Make for Great Video Editing
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...
MSPBJ Honors Women Leaders, Pleases Sponsors, and Delights Audiences with One Virtual Event
When the COVID-19 pandemic wiped Minneapolis-St. Paul Business Journal's event slate clean, organizers looked for ways to maintain their robust...
3 of Our Favorite Examples of Inspirational Videos
No matter where you’re from, there is one thing we all share in common: The love of great stories. At StoryTeller, our job is to find inspiring,...
The Effects of Video Length: How Long Should My Videos Be?
During most video planning sessions, this question will pop up at least a few times: How long should the video be? And while there is no right or...
Recruitment Video Practices for Hiring the Best Team
Editor's Note: This blog was updated for relevancy and accuracy on August 13, 2024. Finding the right person for your company is getting more and...
About Us Video: The Do's and Don'ts To Make One That Works
Editor's Note: This blog updated for relevance and accuracy on September 13, 2024. Whether you intend to produce an "About Us" video, a "Culture"...
How to Use Video Throughout the Candidate Experience
Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a...
Tips and Tricks for Capturing a Compelling Live Event Recap Video
Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little...
Making Video Accessible for Your Club (Jason Hsiao)
Editor's Note: This post was updated for relevance and accuracy in October 2024. Feeling like you're always one step behind in your marketing...
Producer's Secrets: The 5 Best Ways to Start Videos
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is....
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Stop! Why Your Video Intro Should NOT Start With A Logo
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I...