Stop! Why Your Video Intro Should NOT Start With A Logo
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I...
Marketing Made: Using Manufacturing Videos to Drive More Business
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good...
A Beginner's Guide to Video Production Terms
Editor's Note: This post was been updated for accuracy and relevance in September 2023 We video production professionals like to feel as though we're...
Make the Leap Into Business Video
I’m a '80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into...
Corporate Video Services: The Best Videos to Create to Meet Your Goals
If you're thinking about producing a corporate video, you're in good company. According to HubSpot's State of Inbound Report, marketers are paying...
Instant Video Library: Build a Video Library with Just One Shoot
Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate,...
The Biggest Secret to Creating Corporate Videos That Resonate
When you combine moving pictures, strong characters, and a powerful narrative, you can take people somewhere and make them feel something – more...
Boost Your Content's Credibility With These Principles of Journalistic Objectivity
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to...
How to Create Business Stories That Make Your Clients Love You
Unearthing a memorable or impactful story is not easy - especially for businesses. And yet within every business are dozens of stories, it just takes...
Short Video Case Studies: What We've Learned from Haskell's Video Blogs
One of my favorite marketing sayings is, "the best call-to-action on the internet is a video play button." Because it's true. There are plenty of...
Create an Explainer Video Script to Delight Your Visitors
If I mention an explainer video, what comes to mind? If you're thinking of a whiteboard video or something with fun or fancy graphics or animations,...
How to Make Training Videos That Employees Want to Watch
The corporate training video. It just sounds painfully boring, doesn’t it? And let’s be honest, if you’ve been forced to watch one of these...
6 Practical Training Video Production Tips for Your Company
By now you’ve probably watched a video or two on how to do something (anything!) on YouTube. Whether it’s how to start a vegetable garden, how to...
Real Nonprofit Video Storytelling: A Catholic Charities Case Study [video]
At StoryTeller, we believe in the power of real video storytelling to tell a complex, compelling story. So, it's important to us to share real video...
Jim Chalmers: How The Marathon Man Inspires Others Every Time He Runs
In the wake of the 2015 Special Olympics World Summer Games in Los Angeles, my family and I attended a send-off celebration for Minnesota athletes...
5 Essential Tips for Creating Meaningful Full-Screen Graphics for Video
Full-screen graphics are great for advancing your video story. They can be helpful to condense confusing sound bites, introduce new thoughts and...
Video Hosting Sites: 5 Times You Shouldn't Rely on YouTube Alone
It's free, it's easy, it's one of the world's largest search engines — it's a no-brainer. It's like going to grocery store to get your milk. It's...
Video Blogging Tips: What is a Video Blog? [video]
Video blogs are a quick, very effective way to get attention online. That’s why we shot this video blog as an example. Video blogs are short,...