Producing Video in 2024? Download Our Editable Video Script Template
This blog was originally published in 2016 and was updated in July 2024. You have brainstormed, planned, and created your budget, but are you ready...
3 min read
Ed Heil
:
September 13, 2017
Admit it… you’re helpless without your phone. So am I.
I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate, but at least she points me in the right direction. Siri is also great for giving me options. If I’m looking for a restaurant, she provides a list of choices. But what about more complex questions, like video marketing? Unfortunately, Siri doesn’t have much advice for marketers, so we decided to help you out ourselves.
Most of our new clients come to us looking for an overview video. An overview video gives your customer a high level look into your company. It should cover three key messages that make your company unique. Don’t worry about getting too deep into these messages. You just want to pique your viewer’s interest at this point. (Spoiler alert, I’ll discuss how you can go into more depth with your key messages shortly.)
Often the company overview video is the centerpiece of a company’s website. Here is an example from Learners Edge.
Now that you know you’re going to create an overview video, a little planning will help maximize your time and budget. For most companies, an overview video will take a half-day to shoot. That’s about the right amount of time to conduct 2-3 interviews and shoot some b-roll footage at one location. What you end up with in the end is one video and a lot of companies (production companies included) stop here.
The additional cost for a full day is often negligible and the return can be huge. The additional time allows you to gather more content and ultimately more videos. With 4-5 more hours, you can often get enough extra video for five — that’s right, five — additional videos. When a producer asks just a few more questions that means there is extra content in the can.
Here is the most common way how we advise to use that content (but definitely not the only way):
Here is an example of an FAQ video. I Googled the phrase, “What is an escrow account?” and this video popped up.
A potential client asked me, “I’ve got a company overview video, why do I need the other videos?” Great question. For the answer, I turned to this article for the following stats:.
Video is non-negotiable for today’s marketing content strategy. And I strongly urge you to take advantage of the time you have on a shoot. Capture as much content as possible so you can start building a video library now.
So don’t get lost when working on your video marketing strategy. With a little planning, you can turn one video into six without busting your budget. We’ve created some great planning resources that will help you prepare for your full-day video shoot. Download them here!
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