How Video Helps Manufacturers Sell Products

Video is practically a requirement for selling products. Sure, that’s a subjective statement. But it may seem less so when you look at the numbers which support it. According to a survey by Wyzowl, 82% of those surveyed said they had been convinced to buy a product by watching a video. I would argue that most people can point to anecdotal evidence too: My last three purchases have been inspired by videos I saw on Instagram. Let’s dig into why video is such an effective sales tool.

The Power of Visual Storytelling

• Demystifying Complexity: Manufacturing products can often be intricate and difficult to understand through text alone. Videos offer a dynamic way to break down complex concepts, providing clear and engaging explanations. Check out this series of product videos StoryTeller Video Production created for a Twin Cities speaker company.

• Showcasing Product Benefits: Instead of merely listing features, videos demonstrate how products solve customer problems. Visual storytelling allows manufacturers to highlight the value proposition in a compelling and memorable way. The Wyzowl study we previously cited found that 91% of people have watched an explainer video to learn more about a product or service.

• Building Brand Identity: Videos can humanize a brand and create an emotional connection with the audience. Take this video about an event production company. How do you feel about the employees and the owner after hearing from them and learning their story? They come across as real people: Your friends, neighbors, coworkers. By sharing the company's story, values, and culture, manufacturers can build trust and loyalty.

Types of Videos for Manufacturers

• Product Demonstrations: Showcasing product features and benefits in action is a powerful way to engage potential customers.

• Customer Testimonials: Real-life success stories can be incredibly persuasive. Featuring satisfied customers can build credibility and social proof.

• Behind-the-Scenes: Offering a glimpse into the manufacturing process can create transparency and highlight the company's expertise.

• Educational Content: Providing valuable information about industry trends, best practices, or product usage can position the manufacturer as a thought leader. 

Maximizing Video Impact

• Optimize for Search Engines: Use relevant keywords and descriptive titles to improve video discoverability.

• Leverage Social Media: Share videos on platforms like YouTube, LinkedIn, and Instagram to reach a wider audience.

• Encourage Sharing: Make it easy for viewers to share videos with their networks.

• Track Performance: Analyze video metrics to measure engagement and ROI.
  

By incorporating video into their marketing strategy, manufacturers can enhance their brand image, increase customer engagement, and ultimately drive sales. It's time to harness the power of visual storytelling and elevate your manufacturing business to new heights.