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StoryTeller Video Production Blog

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Attract Top Talent with Virtual Video Tours

Hiring the wrong executive is more than just a costly mistake, and if you’ve been down this road you won’t soon forget this lesson. It's the kind of...

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Climbing the corporate ladder

Using Video to Showcase Advancement Opportunities

Today’s job hunters are looking for more than just a paycheck. They want to be a part of organizations that have opportunities for professional...

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Wooden blocks shaped like people lined up with one leaning out wearing a red tie

The ROI of Video in Talent Acquisition: Metrics That Matter

The cost of a bad hire can reach up to three times the employee's annual salary when you factor in recruiting expenses, training time, lost...

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Woman recording herself

Leveraging User-Generated Content in Talent Acquisition: A Fresh Approach to Authentic Recruitment

Producing videos that capture the true spirit of your organization can feel like an impossible task. Too often, recruitment videos end up looking...

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Employees working in the office

8 Recruiting Benefits of Day in the Life Videos

In today's competitive job market, attracting and retaining top talent is crucial for any organization's success. One powerful tool that's often...

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CEO

Why Your Recruitment Video Needs to Showcase Your CEO

Author and well-known speaker Simon Sinek said, "Leadership is not about being in charge. Leadership is about taking care of those in your charge."...

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New member doing online onboarding through video

Boosting Employee Engagement and Retention with Video Onboarding

One of the biggest challenges small businesses face when adding new team members is implementing a quality onboarding and training program that helps...

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Taking notes during onboarding

New Employee Onboarding: Boost New Hire Engagement and Retention

Starting a new job can feel overwhelming—like “drinking from a fire hose.” With so many new processes, people, and tasks to learn, it’s no wonder...

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Recruiting through video

Video SEO for Recruiters: Optimizing Your Videos for Job Seekers

Video has emerged as a powerful tool for attracting top talent. From engaging culture videos to day-in-the-life videos that show what a specific job...

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Branding

Creating a Consistent Video Strategy for Employer Branding

When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...

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Diversity and Inclusion in Recruitment Videos: Best Practices and Impact

In the evolving landscape of talent acquisition, diversity, equity, and inclusion (DEI) have become more than just buzzwords—they're critical...

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Integrating Video Into Talent Acquisition Strategy

Video has emerged as a powerful tool for businesses. Not only is it a superior marketing tool, but it’s also highly effective in the acquisition...

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clicking on a video

Using Video to Help Your Business Get Found Online

In a digital world overflowing with content, standing out can feel impossible. Add in short attention spans, and it becomes even harder. This means...

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Brainstorming

A Guide to Planning Your Video Content Strategy

Video assets are no longer a “nice to have” in today’s competitive markets. We expect to be able to watch videos to learn and gain valuable insight...

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Video shoot of customer testimonial

How A Customer Testimonial Video Can Increase Revenue

Customer testimonials are more than just happy feedback; they're a powerful tool for building trust and credibility for your brand. When paired with...

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How Video Can Boost Your Industry Credibility

Searching for content online can sometimes feel like drinking water from a fire hose. There are so many options! It can be overwhelming. If you’re...

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Video team on a shoot

Beyond the Camera - The Hidden Expertise of a Video Marketing Firm

This may surprise you. In today's digital age, the power of video marketing not only remains an indispensable tool for businesses of all sizes and...

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woman sitting in front of camera being filmed

Building a 2024 Video Marketing Strategy [FREE TEMPLATE]

Editor's Note: This blog post was updated for relevancy and accuracy in October 2024.

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