Case Study: A Successful Minneapolis Video Production Project
You understand how important video is. People today expect to see videos when they’re deciding whether to work with a company or buy a product. In...
Transform Your Recruitment Process with Video Job Descriptions
Editor’s note: This post from 2017 was updated in 2023 with new best practices added. The pandemic and the Great Resignation have transformed the way...
Creating a Video Style Guide for Your Company, Brand or Business
Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s...
An Overview of the Video Animation Production Process
Video animation is both an art and a science, and increasingly, companies are realizing that animated video offers unique opportunities to build...
Terms to Know to Understand Marketing Animation
An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people...
Producing About Us Corporate Videos: How to Make Them Interesting
What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s...
Who Needs a Gaffer? The Real Members of a Video Production Team
Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit...
Top Video Challenges: Why You Need to Hire a Video Production Agency
I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by...
Comparing Video Production Companies (& Impacts on Project Pricing)
Editor's Note: This blog was updated for accuracy and relevance in July 2024. How many people does it take to produce a video? This is a great...
Video Interview Backgrounds & Backdrops: Choosing the Best Location
Finding the best video interview background is one of the most important parts of the video production process. There are a lot of different elements...
What Alternative Marketing Means Today (And How to Stand Out)
Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and...
Why Your Video is Nothing More than a Cheap Commercial
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are...
Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]
In today’s digital world, any business can reach out directly to their target customers, build relationships, and educate consumers on available...
8 Marketing Video Production Ideas that Really Work
Editor's Note: This blog was updated for accuracy and relevance on July 30, 2024. Video has become an essential part of many marketing plans. We know...
Using Recruitment Videos For Attracting Talent
Editor's Note: This blog post was updated for relevance and accuracy on August 19, 2024. It might seem obvious, but employees who like where they...
8 Fresh Digital Storytelling Ideas for Business (+ Examples)
You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. We know that in the world of digital...
Master the Video Elements: Digital Storytelling Examples
Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and ‘rectangles.’ Digital storytelling is video content, but...
11 Types of Video Content to Master in 2022 (and 2 for the Future)
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to...