Looking for Affordable Video Production? How to Find the Right Vendor
“How much does it cost to make a video?” It’s usually the first question people try to answer before embarking on producing a company video. The...
Behind the Scenes: Simple Explanation of the Video Production Process
This blog was updated for accuracy and relevance on July 9, 2024.
What You Need to Know to Get an Accurate Video Production Estimate
I ask A LOT of questions. It's in my nature. I'm truly curious about how people's days are going? How their weekend went? What their favorite hard...
Ideating to Implementing: Our Guide to Video Marketing
Editor's note: This blog was updated for relevance and accuracy in August 2024. There is a lot to consider when creating a marketing video for your...
Benefits of Working with a Video Producer
You’ve decided to want a video, great! Now what?
3 Tips for Creating A Company Core Values Video [VIDEO]
Many companies know they should have an About Us video to include on their website and to share with prospective clients or potential hires, but...
Why Estimating Your Video Production Cost is a Lot Like Buying a Car
Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or...
8 Video Promotion Ideas to Help Your Videos Stand Out From The Crowd
Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more...
How to Create Meaningful Culture and Recruitment Videos
We’ve all seen a video shared around on LinkedIn or other social media where a company lays out who they are and why they do what they do in such a...
Hiring a Professional Videographer: Considerations and Questions
Hiring a professional videographer or video production company to create professional videos can be scary, especially if you don't know what to look...
Is Shorter Video Better? Learn the Secrets of the 90-Second Video
There's no question, with the amount of video content that you can find online these days, the attention span of most viewers is limited, to say the...
Understanding the Cost of Video Production: Key Factors to Consider
Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for...
12 Essential Tactics to Consider for Your Digital Marketing Plan
Editor's Note: This post was edited for accuracy and relevance on August 26, 2024. The end of 2024 is fast approaching and now is the time to review...
4 Tips For Finding Talent Using Inbound Recruiting and Hiring
Editor's Note: This blog was updated for accuracy and relevancy on October 1, 2024. If yours is like many companies and organizations over the last...
Amp Up Your Marketing with These Creative Video Ideas
When you have fresh, inspiring, creative ideas for new marketing tactics, it's easy to get excited about promoting your brand, but those ideas can be...
The Top Video Production Best Practices & Trends to Watch in 2022
Editor's note: This post originally published in 2020 and was updated in September 2023. Did you know that consumers are watching over 5 billion...
Creating Training Videos for Your Franchise
Hiring the right people for your business is difficult and for franchise operators, making sure new hires are trained correctly is critical. Setting...
Essential Considerations for Your 2022 Video Marketing Plan
Congratulations! The boss says you’ve got the green light to begin producing video as part of your marketing plan and the leadership team supports...