How to Use Video Throughout the Candidate Experience
Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a...
Tips and Tricks for Capturing a Compelling Live Event Recap Video
Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little...
Making Video Accessible for Your Club (Jason Hsiao)
Editor's Note: This post was updated for relevance and accuracy in October 2024. Feeling like you're always one step behind in your marketing...
Producer's Secrets: The 5 Best Ways to Start Videos
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is....
Specialized Marketing Agencies and the Myth of the Full-Service Agency
Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Stop! Why Your Video Intro Should NOT Start With A Logo
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I...
Marketing Made: Using Manufacturing Videos to Drive More Business
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good...
Video for Sales: 7 Effective Ways to Close the Deal
When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best...
Video Storytelling Creates Connections for Private Clubs
If you ask a private club marketer where their best prospects come from, chances are they will tell you from referrals. You know, word of mouth...
A Beginner's Guide to Video Production Terms
Editor's Note: This post was been updated for accuracy and relevance in September 2023 We video production professionals like to feel as though we're...
Social Media Advertising: Optimizing Your Video for Facebook Ads
Editor's Note: This blog was updated for relevance and accuracy on July 31, 2024. With more than a billion active users, the sheer size of Facebook...
Creating a Successful Video Production Timeline From Start to Finish
Editor's Note: This blog post was updated for clarity and accuracy on September 18, 2023. Producing a video as part of your company’s video marketing...
Make the Leap Into Business Video
I’m a '80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into...
Corporate Video Services: The Best Videos to Create to Meet Your Goals
If you're thinking about producing a corporate video, you're in good company. According to HubSpot's State of Inbound Report, marketers are paying...
Instant Video Library: Build a Video Library with Just One Shoot
Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate,...
The Biggest Secret to Creating Corporate Videos That Resonate
When you combine moving pictures, strong characters, and a powerful narrative, you can take people somewhere and make them feel something – more...
Boost Your Content's Credibility With These Principles of Journalistic Objectivity
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to...