Using Video to Showcase Advancement Opportunities

Today’s job hunters are looking for more than just a paycheck. They want to be a part of organizations that have opportunities for professional advancement and a long runway for career growth. A study by the Pew Research Center revealed that 63% of employees who quit their jobs cited the lack of advancement opportunities as a driving factor. If they can’t see a future within an organization, they are less likely to get invested in the mission and will view their role as a stepping stone rather than a career. Investing in employee growth is an investment in your company’s future—and organizations that embrace this are guaranteed to see a greater return on investment with their hires.

One of the most underutilized yet effective ways to highlight your company’s commitment to internal growth is through video. Video is a dynamic and engaging tool that allows you to tell powerful stories, showcase tangible career paths, and inspire both current employees and prospective hires. It has the potential to inspire and motivate employees in ways written copy can’t.

Let’s dive into some strategies that can help you leverage video to highlight opportunities for growth within your organization.

Tell Authentic Career Journey Stories

Every career path has a narrative worth sharing. Tell real employees’ stories and share how they’ve transformed their roles, moved across departments, or climbed the corporate ladder. Showcase their commitment to their work and show how growth is not just possible but encouraged within your organization. We helped Healing Haven create a video designed to do just that. Check out Katie’s journey which showcases her inspiring career growth:

Show Transparent Career Mapping

Many professionals shy away from organizations where advancement feels unclear or unattainable. A great way to counter this is by creating visual roadmaps that outline potential career trajectories. These roadmaps should lay out the required skills, certifications, and training employees need to move forward. Video can bring this to life, illustrating not only the steps but also the resources employees receive along the way. While this can take the form of an employee testimonial, it can also be an animated walk-through that lives on an internal resources page.

Implement Mentorship Programs

Mentorship programs are invaluable for fostering growth and development. Connecting junior employees with seasoned professionals allows for the exchange of guidance, insights, and real-world advice. A video series that highlights successful mentor-mentee relationships within your organization can be incredibly impactful. It gives potential hires a glimpse into the supportive network they can expect to find and shows existing employees that their growth and wisdom are a valued priority.

Leverage UGC and Social Media Storytelling

User-generated content (UGC) offers an authentic and relatable way to showcase employee experiences. Employees can share video diaries documenting their career evolution, participate in social media takeovers, or contribute to testimonial campaigns that highlight the opportunities they’ve encountered. These glimpses into your workplace culture humanize your organization and make growth opportunities feel both accessible and real.

Publicly Celebrate Internal Achievements

Giving public kudos to your team is beneficial for both the culture and for your prospective hires. Not only does it feel good to be publicly acknowledged for hard work and progress, but it also inspires your candidates. Making short videos for blogs, newsletters, or social media celebrating internal achievements reinforces your organization’s growth-focused culture. Potential hires will be able to envision themselves in employees’ shoes and will know what is possible for their futures.

Build a Culture of Continuous Learning

Give your employees the tools to keep growing and building their skills, and watch your organization thrive. Video makes it easy to bring in guest speakers or share their insights with your whole team, no matter where they are. Record your lunch-and-learns and build a library of content so employees can learn on their own schedule. Whether used for new employee onboarding, training sessions, or workshops, video brings learning to life and keeps it engaging. When you build a culture of growth, you’re setting your team—and your company—up for long-term success.

Video is more than just a tool for communication; it’s a catalyst for showcasing the values and opportunities that make your company stand out. When you use video to highlight career growth and employee development, you’re not just telling potential hires about your culture—you’re showing it. This visual storytelling creates a connection, inspiring trust, and enthusiasm that written words alone often can’t achieve. Companies that invest in video as a part of their growth strategy will attract both top talent and long-term commitment and motivation from their teams.