The Power of StoryTelling: How Video Marketing Drives Brand Advocacy
There is no greater endorsement for a brand than one that is created organically and delivered altruistically; unsolicited and entirely authentic.
Content Marketing
Online Video Makers vs. Professional Video Production
Stop me if you’ve heard this one before–online video content continues to grow at an exponential rate. As the flood has increased over the past...
Storytelling for Businesses: Identifying Your Compelling Brand Stories
In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and...
Affordable Video Production Tips
Video works in delivering marketing results. That’s probably why 96% of marketers who have used video say they’ll continue to use it as an ‘important...
3 Places in your Company to Look For Video Ideas (and 1 to Avoid)
You’ve heard it here, you’ve heard it everywhere: video is an important part of a complete, balanced marketing strategy. It’s easy to repeat...
Terms to Know to Understand Marketing Animation
An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people...
Top Video Challenges: Why You Need to Hire a Video Production Agency
I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by...
What Alternative Marketing Means Today (And How to Stand Out)
Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and...
Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]
In today’s digital world, any business can reach out directly to their target customers, build relationships, and educate consumers on available...
8 Marketing Video Production Ideas that Really Work
Editor's Note: This blog was updated for accuracy and relevance on July 30, 2024. Video has become an essential part of many marketing plans. We know...
8 Fresh Digital Storytelling Ideas for Business (+ Examples)
You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. We know that in the world of digital...
Ideating to Implementing: Our Guide to Video Marketing
Editor's note: This blog was updated for relevance and accuracy in August 2024. There is a lot to consider when creating a marketing video for your...
12 Essential Tactics to Consider for Your Digital Marketing Plan
Editor's Note: This post was edited for accuracy and relevance on August 26, 2024. The end of 2024 is fast approaching and now is the time to review...
Mission 2022: Top Video Marketing Trends and Examples
Visual content continues to dominate the digital world’s center stage. That’s why leveraging video’s capacity to tell stories, engage with your...
3 Content Lessons that Make for Great Video Editing
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Boost Your Content's Credibility With These Principles of Journalistic Objectivity
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to...
How to Create Business Stories That Make Your Clients Love You
Unearthing a memorable or impactful story is not easy - especially for businesses. And yet within every business are dozens of stories, it just takes...