Leveraging User-Generated Content in Talent Acquisition: A Fresh Approach to Authentic Recruitment
Producing videos that capture the true spirit of your organization can feel like an impossible task. Too often, recruitment videos end up looking...
Employer Branding
Why Your Recruitment Video Needs to Showcase Your CEO
Author and well-known speaker Simon Sinek said, "Leadership is not about being in charge. Leadership is about taking care of those in your charge."...
Creating a Consistent Video Strategy for Employer Branding
When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...
Diversity and Inclusion in Recruitment Videos: Best Practices and Impact
In the evolving landscape of talent acquisition, diversity, equity, and inclusion (DEI) have become more than just buzzwords—they're critical...
How Video Can Boost Your Industry Credibility
Searching for content online can sometimes feel like drinking water from a fire hose. There are so many options! It can be overwhelming. If you’re...
Keeping it Real: The Power of Using Video to Share Your Culture and Attract Top Talent
Before we begin, let me tell you about my former coworker: Heidi.
Storytelling for Businesses: Identifying Your Compelling Brand Stories
In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and...
Creating a Video Style Guide for Your Company, Brand or Business
Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s...
Producing About Us Corporate Videos: How to Make Them Interesting
What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s...
Using Recruitment Videos For Attracting Talent
Editor's Note: This blog post was updated for relevance and accuracy on August 19, 2024. It might seem obvious, but employees who like where they...
3 Tips for Creating A Company Core Values Video [VIDEO]
Many companies know they should have an About Us video to include on their website and to share with prospective clients or potential hires, but...
How to Create Meaningful Culture and Recruitment Videos
We’ve all seen a video shared around on LinkedIn or other social media where a company lays out who they are and why they do what they do in such a...
12 Essential Tactics to Consider for Your Digital Marketing Plan
Editor's Note: This post was edited for accuracy and relevance on August 26, 2024. The end of 2024 is fast approaching and now is the time to review...
Tugging at Heartstrings: Showcasing Your Nonprofit Mission Through An Emotional Video
If you’re a non-profit organization, you understand the importance of sparking an emotional connection with audiences more than most types of...
About Us Video: The Do's and Don'ts To Make One That Works
Editor's Note: This blog updated for relevance and accuracy on September 13, 2024. Whether you intend to produce an "About Us" video, a "Culture"...
6 Practical Training Video Production Tips for Your Company
By now you’ve probably watched a video or two on how to do something (anything!) on YouTube. Whether it’s how to start a vegetable garden, how to...
Telling Stories That Matter: Be The Match [video]
Our philosophy here at StoryTeller is that GOOD videos come from GOOD stories. When you allow people to tell their own stories and make that the main...
The Legacy of Fran Heitzman: Stories for the Soul [VIDEO]
Many people in the Twin Cities are familiar with Fran Heitzman and recognize his tremendous work as the founder of Bridging, Inc. What many people...