Creating a Consistent Video Strategy for Employer Branding
When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...
Video Content
Using Video to Help Your Business Get Found Online
In a digital world overflowing with content, standing out can feel impossible. Add in short attention spans, and it becomes even harder. This means...
A Guide to Planning Your Video Content Strategy
Video assets are no longer a “nice to have” in today’s competitive markets. We expect to be able to watch videos to learn and gain valuable insight...
How A Customer Testimonial Video Can Increase Revenue
Customer testimonials are more than just happy feedback; they're a powerful tool for building trust and credibility for your brand. When paired with...
The Power of StoryTelling: How Video Marketing Drives Brand Advocacy
There is no greater endorsement for a brand than one that is created organically and delivered altruistically; unsolicited and entirely authentic.
Turning your Blog Content into Engaging Videos: The Why & the How
So, you want to drive traffic to your blogs and you’re wondering: Is it worth it? Where do I begin?
The 7 Best Show-Stopping End of Year Event Video Ideas
Editors Note: This blog was originally published on Oct 26, 2015, and was updated on July 9, 2024. Year end can be a stressful time for leaders as...
Documentary Style Videos: What They Are and Why They're Effective
The term "documentary" can evoke a variety of images.
Know Your Audience for Your Promotional Video
So, you’ve been thinking about a promotional video for your company or organization.
Storytelling for Businesses: Identifying Your Compelling Brand Stories
In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and...
3 Places in your Company to Look For Video Ideas (and 1 to Avoid)
You’ve heard it here, you’ve heard it everywhere: video is an important part of a complete, balanced marketing strategy. It’s easy to repeat...
How to Make an Emotional Video
We live in a world flooded with video content, most of which we tune out, click off, or allow to drift across our screens, never to be thought of...
An Overview of the Video Animation Production Process
Video animation is both an art and a science, and increasingly, companies are realizing that animated video offers unique opportunities to build...
Terms to Know to Understand Marketing Animation
An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people...
Who Needs a Gaffer? The Real Members of a Video Production Team
Editor's Note: This blog was updated for accuracy and relevance on August 27, 2024. Here's a multiple-choice question for you. When a movie ends, and...
Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]
In today’s digital world, any business can reach out directly to their target customers, build relationships, and educate consumers on available...
8 Marketing Video Production Ideas that Really Work
Editor's Note: This blog was updated for accuracy and relevance on July 30, 2024. Video has become an essential part of many marketing plans. We know...
8 Fresh Digital Storytelling Ideas for Business (+ Examples)
You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. We know that in the world of digital...