Personal Branding for Employers: Video Strategies for Leadership Visibility
Most businesses talk about what they do—not how it actually helps anyone.
Video Strategy
Video as a Training Platform with a Learning Management System
Training a team effectively while keeping them engaged is a challenge every organization faces. Traditional methods can feel stale, leaving employees...
The Art of Audience-First Recruitment Videos: Connecting with Different Types of Talent
Sit in any movie theater during the previews, and you'll quickly understand who each upcoming film is meant for. The same principle applies when...
Video Training That Generates Revenue: A Case Study from IBS
The magic of television takes many forms.
Why Investing in Professional Production Matters in Fundraising Videos
How to Decide Between DIY and Professional Services for Your Next Project
Amazing Drone Footage Doesn't Always Tell the Best Story
There was a time when capturing an aerial shot meant more than just renting a helicopter. You also needed to hire a pilot and a videographer who shot...
Boosting Employee Engagement and Retention with Video Onboarding
One of the biggest challenges small businesses face when adding new team members is implementing a quality onboarding and training program that helps...
Creating a Consistent Video Strategy for Employer Branding
When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...
Integrating Video Into Talent Acquisition Strategy
Video has emerged as a powerful tool for businesses. Not only is it a superior marketing tool, but it’s also highly effective in the acquisition...
A Guide to Planning Your Video Content Strategy
Video assets are no longer a “nice to have” in today’s competitive markets. We expect to be able to watch videos to learn and gain valuable insight...
Building a 2024 Video Marketing Strategy [FREE TEMPLATE]
Editor's Note: This blog post was updated for relevancy and accuracy in October 2024.
How Video Marketing Firms Unlock Business Growth
Video content has become an indispensable tool for businesses looking to expand their reach, engage their audience, and drive revenue. While many...
Filming on a Budget: Essential Gear and Techniques for SMBs
You’ve heard the refrain any number of times:
Making the Most of Your Video Budget
Whenever we’re discussing a video project with a client, we make every effort to ensure they’re thinking about how to get the most out of their video...
Producing Video in 2024? Download Our Editable Video Script Template
This blog was originally published in 2016 and was updated in July 2024. You have brainstormed, planned, and created your budget, but are you ready...
Documentary Style Videos: What They Are and Why They're Effective
The term "documentary" can evoke a variety of images.
17 Essential Video Production Questions to Ask Before Creating a Video
This blog post was originally published on August 2, 2022. It was updated and republished on June 18, 2024.