Boosting Employee Engagement and Retention with Video Onboarding
One of the biggest challenges small businesses face when adding new team members is implementing a quality onboarding and training program that helps...
Video Strategy
Creating a Consistent Video Strategy for Employer Branding
When companies produce videos for hiring, they often treat each project as a standalone effort. While this might seem like a good way to introduce...
Integrating Video Into Talent Acquisition Strategy
Video has emerged as a powerful tool for businesses. Not only is it a superior marketing tool, but it’s also highly effective in the acquisition...
A Guide to Planning Your Video Content Strategy
Video assets are no longer a “nice to have” in today’s competitive markets. We expect to be able to watch videos to learn and gain valuable insight...
Building a 2024 Video Marketing Strategy [FREE TEMPLATE]
Editor's Note: This blog post was updated for relevancy and accuracy in October 2024.
How Video Marketing Firms Unlock Business Growth
Video content has become an indispensable tool for businesses looking to expand their reach, engage their audience, and drive revenue. While many...
Filming on a Budget: Essential Gear and Techniques for SMBs
You’ve heard the refrain any number of times:
Making the Most of Your Video Budget
Whenever we’re discussing a video project with a client, we make every effort to ensure they’re thinking about how to get the most out of their video...
Producing Video in 2024? Download Our Editable Video Script Template
This blog was originally published in 2016 and was updated in July 2024. You have brainstormed, planned, and created your budget, but are you ready...
Documentary Style Videos: What They Are and Why They're Effective
The term "documentary" can evoke a variety of images.
17 Essential Video Production Questions to Ask Before Creating a Video
This blog post was originally published on August 2, 2022. It was updated and republished on June 18, 2024.
4 Ways Private Golf Clubs Use Video To Stand Out
This blog was updated for relevance and accuracy on October 31, 2024.
Know Your Audience for Your Promotional Video
So, you’ve been thinking about a promotional video for your company or organization.
Online Video Makers vs. Professional Video Production
Stop me if you’ve heard this one before–online video content continues to grow at an exponential rate. As the flood has increased over the past...
3 Ways a Video Producer Can Help You
At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing...
What is a Video Producer and What Do They Actually Do?
In many households, there’s usually a leader that takes charge to get things done. They’re the one that plans the meals, does the laundry, drives the...
Storytelling for Businesses: Identifying Your Compelling Brand Stories
In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and...
Affordable Video Production Tips
Video works in delivering marketing results. That’s probably why 96% of marketers who have used video say they’ll continue to use it as an ‘important...