3 Ways a Video Producer Can Help You
At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing...
Video Strategy (2)
What is a Video Producer and What Do They Actually Do?
In many households, there’s usually a leader that takes charge to get things done. They’re the one that plans the meals, does the laundry, drives the...
Storytelling for Businesses: Identifying Your Compelling Brand Stories
In this day and age we have access to prolific amounts of online content be it through websites, social media, video platforms–the list goes on and...
Affordable Video Production Tips
Video works in delivering marketing results. That’s probably why 96% of marketers who have used video say they’ll continue to use it as an ‘important...
3 Places in your Company to Look For Video Ideas (and 1 to Avoid)
You’ve heard it here, you’ve heard it everywhere: video is an important part of a complete, balanced marketing strategy. It’s easy to repeat...
Checklist: Determine the Scope of Work for a Video Production Project
Editor's Note: This blog was originally published in 2015 and was updated in March 2023.
Creating a Video Style Guide for Your Company, Brand or Business
Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s...
Who Needs a Gaffer? The Real Members of a Video Production Team
Editor's Note: This blog was updated for accuracy and relevance on August 27, 2024. Here's a multiple-choice question for you. When a movie ends, and...
Top Video Challenges: Why You Need to Hire a Video Production Agency
I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by...
What Alternative Marketing Means Today (And How to Stand Out)
Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and...
Why Your Video is Nothing More than a Cheap Commercial
Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are...
Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]
In today’s digital world, any business can reach out directly to their target customers, build relationships, and educate consumers on available...
8 Fresh Digital Storytelling Ideas for Business (+ Examples)
Editor's Note: This blog was updated for relevance and accuracy on January 21, 2024. You will be hard-pressed to read a blog about marketing trends...
Master the Video Elements: Digital Storytelling Examples
Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and ‘rectangles.’ Digital storytelling is video content, but...
11 Types of Video Content to Master in 2022 (and 2 for the Future)
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to...
Behind the Scenes: Simple Explanation of the Video Production Process
This blog was updated for accuracy and relevance on July 9, 2024.
Understanding the Cost of Video Production: Key Factors to Consider
Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for...
12 Essential Tactics to Consider for Your Digital Marketing Plan
Editor's Note: This post was edited for accuracy and relevance on August 26, 2024. The end of 2024 is fast approaching and now is the time to review...