Producer's Secrets: The 5 Best Ways to Start Videos
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is....
Video Strategy (4)
Specialized Marketing Agencies and the Myth of the Full-Service Agency
Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer...
Creating a Video Strategy to Grow Club Revenue and Reduce Expenses
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
Stop! Why Your Video Intro Should NOT Start With A Logo
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I...
Marketing Made: Using Manufacturing Videos to Drive More Business
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good...
Video for Sales: 7 Effective Ways to Close the Deal
When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best...
Creating a Successful Video Production Timeline From Start to Finish
Editor's Note: This blog post was updated for clarity and accuracy on September 18, 2023. Producing a video as part of your company’s video marketing...
Make the Leap Into Business Video
I’m a '80s music fan. The loud guitars, big hair, and over the top antics — I love it all. So, when I started thinking about making the leap into...
Corporate Video Services: The Best Videos to Create to Meet Your Goals
If you're thinking about producing a corporate video, you're in good company. According to HubSpot's State of Inbound Report, marketers are paying...
Instant Video Library: Build a Video Library with Just One Shoot
Admit it… you’re helpless without your phone. So am I. I ask Siri for directions even when I know where I’m going. She’s not always 100% accurate,...
Boost Your Content's Credibility With These Principles of Journalistic Objectivity
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to...
How to Create Business Stories That Make Your Clients Love You
Unearthing a memorable or impactful story is not easy - especially for businesses. And yet within every business are dozens of stories, it just takes...
4 Enviable Corporate Videos To Get Your Creative Juices Flowing
Video has become an essential part of many company's marketing strategies. Let's face it, people these days are reading less and less. Video offers...
Short Video Case Studies: What We've Learned from Haskell's Video Blogs
One of my favorite marketing sayings is, "the best call-to-action on the internet is a video play button." Because it's true. There are plenty of...
Create an Explainer Video Script to Delight Your Visitors
If I mention an explainer video, what comes to mind? If you're thinking of a whiteboard video or something with fun or fancy graphics or animations,...
What is Video Retargeting and How Can I Use it in My Marketing?
If you are here and reading this blog post, it's highly likely that you haven't done a lot with remarketing in the past. Did you know that retargeted...
Real Nonprofit Video Storytelling: A Catholic Charities Case Study [video]
At StoryTeller, we believe in the power of real video storytelling to tell a complex, compelling story. So, it's important to us to share real video...
Video Blogging Tips: What is a Video Blog? [video]
Video blogs are a quick, very effective way to get attention online. That’s why we shot this video blog as an example. Video blogs are short,...