Ed Heil
Our philosophy here at StoryTeller is that GOOD videos come from GOOD stories. When you allow people to tell their own stories and make that the main priority in a video over fancy effects or pictures, your ending product is sure to reflect that.
8 Recruiting Benefits of Day in the Life Videos
In today's competitive job market, attracting and retaining top talent is crucial for any organization's success. One powerful tool that's often...
Our philosophy here at StoryTeller is that GOOD videos come from GOOD stories. When you allow people to tell their own stories and make that the main priority in a video over fancy effects or pictures, your ending product is sure to reflect that.
"Good videos come from good stories." 
This fall, we met Jodi and Brie, two people who found each other through the nonprofit organization, Be The Match — and who, ultimately, made a lifelong connection.
In Jodi and Brie’s story, we learn about Jodi’s life journey with leukemia and Brie’s role in her life as her marrow donor. The most important element of their story is not the number of people served or facts about marrow donation, but the raw emotion shared through the interviews with Jodi, Brie, and family members. Because their story is so strong, viewers are immediately connected with the characters. It’s a perfect example of how the right story can help illustrate so much more than just capturing “pretty pictures”.
By the end of the video, viewers are left with an itch to act and get involved in the organization – the ultimate marketing goal of the video.
That goal isn’t achieved through fancy graphic animations and over the top production techniques, it’s achieved through the people telling their own story. Stories that matter.
Integrating Video Into Talent Acquisition Strategy
Video has emerged as a powerful tool for businesses. Not only is it a superior marketing tool, but it’s also highly effective in the acquisition...
Using Video to Help Your Business Get Found Online
In a digital world overflowing with content, standing out can feel impossible. Add in short attention spans, and it becomes even harder. This means...