This fall, we met Jodi and Brie, two people who found each other through the nonprofit organization, Be The Match — and who, ultimately, made a lifelong connection.
In Jodi and Brie’s story, we learn about Jodi’s life journey with leukemia and Brie’s role in her life as her marrow donor. The most important element of their story is not the number of people served or facts about marrow donation, but the raw emotion shared through the interviews with Jodi, Brie, and family members. Because their story is so strong, viewers are immediately connected with the characters. It’s a perfect example of how the right story can help illustrate so much more than just capturing “pretty pictures”.
That goal isn’t achieved through fancy graphic animations and over the top production techniques, it’s achieved through the people telling their own story. Stories that matter.