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How to Make Your 2026 Video Budget Work Three Times Harder
Your marketing team wants an About Us video. HR needs recruiting content. And your training department is asking for onboarding materials. The only...
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Why Video and Podcasts are the Kings of Content
You can publish a white paper. You can write a LinkedIn post. You can design an infographic. But if you want to actually capture attention, build...
Understanding the Role of Video Producer Is More Important Now Than Ever
Everyone's mesmerized by what AI can do with video. Generate scenes from text prompts. Swap backgrounds. Clone voices. Edit footage in seconds...
A Day in the Life Videos: A Behind-the-Scenes Look at Work
The problem with most job postings is that they often promise one thing and deliver another. Job seekers scroll through career pages filled with...
The Blueprint for Video Podcast Success: Why Planning Beats Winging It
Everyone's launching a video podcast these days. It looks easy from the outside — grab a mic, hit record, post it online. But here's the truth: most...
AI-Generated Video: A Threat or a Tool for Businesses?
Artificial Intelligence is virtually everywhere. In fact, it’s all that today’s marketers are talking about. In the birth of this new technological...
Why Your Recruiting Video Needs More Than Pretty Pictures: The Power of Core Values in Talent Attraction
Every business leader knows the frustration. You find a candidate with an impressive resume, performs wonderfully in the interview process, and all...
Why Authenticity and Transparency are Critical for Video Production in 2025
With so much content available online, audiences are sharper than ever at detecting what feels genuine—and what doesn’t. Overly produced videos with...
The Do's and Don'ts of User-Generated Content That's Actually Good Enough for Professional Videos
Professionally produced videos are critical when creating polished, strategic content that represents your brand. But sometimes the most compelling...
How to Get Great On-Camera Performances from Non-Actors
Most people aren’t used to being on camera, especially in professional settings. And when it comes to corporate videos, that pressure can grow...
When to Script Your Video (And When Not To)
One of the most common questions we hear from clients, who are first-time video producers, is: "Do I need a script?" The answer is… maybe. It isn't a...
Getting the Most Out of Your Video: Distribution Best Practices
You’ve wrapped a video project, the final file’s in your inbox, and it looks fantastic. But now what?
The Power of Video: Bringing Your Club's Culture to Life
Remember the time you had to start something new or join a group for the first time and you were really nervous? It could've been going away to...
Personal Branding for Employers: Video Strategies for Leadership Visibility
Most businesses talk about what they do—not how it actually helps anyone.
Recruiting Videos that Move Job Candidates through the Pipeline
"The secret of my success is that we have gone to exceptional lengths to hire the best people in the world." – Steve Jobs
Mobile-First Video Content: Optimizing Production for Mobile Viewing
In case you haven’t heard – nor seen – video content has evolved.
How Industrial Workplace Videos Can Solve Your Skilled Labor Shortage
The demand for skilled labor in the industrial workforce has never been higher. With an aging workforce, a lack of training opportunities, and a...