Attract Top Talent with Virtual Video Tours

Hiring the wrong executive is more than just a costly mistake, and if you’ve been down this road you won’t soon forget this lesson. It's the kind of setback that can derail your organization's momentum for months if not years. You're not just losing money on a failed hire; you're watching team morale sink, strategic initiatives stall, and sometimes even triggering an exodus of other talented staff.

And here's the thing: most organizations still rely on the same old hiring practices, showing candidates only a small piece of what they really need to know, or perhaps, only what they want the candidate to know.

Why Traditional Hiring Leaves Blind Spots

CEO tenure rates have been declining in recent years from six years in 2013 to less than 5 years in 2022. Think about it—how many times have you heard about executives jumping ship within their first year? This isn’t just smaller, privately-owned businesses but companies in the S&P 500 as well. Often, it's not because they misunderstood the role. It's because they didn't truly understand what their day-to-day life would look like.

The Power of Showing, Not Just Telling

Virtual video tours open a window into your organization that traditional interviews simply can't match. They can tell the story of your business, emphasizing the company's values and history. They give viewers a chance to meet the team, including other members of the executive team. Virtual tours can also go outside the walls of the business and into the community. So often, the location of a business can make a difference in how long an executive stays in a role, especially when a spouse and family are part of the package.

Your Space Tells a Story

Walk into any workplace, and you'll immediately get a feel for what that company values. Are you showcasing a modern, thoughtfully designed space that speaks to innovation and employee well-being? Or are candidates going to see outdated facilities that hint at deeper organizational issues? It can be easy to overlook this aspect of a business and write it off as a superficial indicator, but in today’s competitive workforce, having a beautiful space can make a difference. Your physical environment speaks volumes about your company's priorities—make sure it's telling the right story.

Meet the Real Team

Sure, executive candidates always meet their direct reports and key stakeholders. But what about the broader team they'll be working with every day? Virtual tours let you capture those casual moments in the break room, the collaborative sessions in action, and the genuine energy of your workplace. It's these glimpses of real company culture that help candidates envision themselves as part of your team. 

Beyond the Office Walls

For executives considering a move, the decision impacts their entire family. Your virtual tour can be their window into the community—from the top-rated schools their kids might attend to the upscale neighborhoods they might call home. Show them why your location is more than just a place to work—it's a place to build a life and raise a family.

Making It Work for Your Business

Keep It Real

Skip the overly polished corporate video approach. Yes, you want it to look professional, but authenticity wins every time. Incorporate user-generated content at times to capture real team interactions, genuine workplace moments, and honest conversations that show what makes your culture special. Consider having professional footage anchor your piece, but video content that appears authentic is helpful.

Speak to Executive Priorities

Remember who you're talking to. Show your target audience what they care about: your leadership team in action, your tech infrastructure, and signs of growth and innovation. Let them see the resources and support they'll have to succeed.

Paint a Bigger Picture

If you're asking someone to relocate, they're not just choosing a job—they may also be choosing a new life. Take time to showcase what makes your community special, from excellent schools to cultural attractions and dining that make life richer outside the office.