How A Customer Testimonial Video Can Increase Revenue

Customer testimonials are more than just happy feedback; they're a powerful tool for building trust and credibility for your brand. When paired with the visual medium of video, their impact is amplified. A picture is worth a thousand words, right? This is because images (or in our case, video) convey what is harder to achieve with words alone: authenticity. You can tell when someone is genuine about what they are saying. Real customers saying positive things about your brand is the best advertisement money can’t buy.

Here's why customer testimonials are an effective use of video:

Customer Testimonials are Relatable and Authentic

• Real People, Real Stories: Videos featuring real customers sharing their experiences make your brand feel more approachable and authentic. Video shows real, happy customers conveying genuine excitement about your brand.

• Credibility Boost: Seeing people benefit from your product or service can significantly persuade potential customers. Like vendors demonstrating their products at an expo, customers value seeing how products work before buying. Video only amplifies this effect.

• Trustworthy Recommendations: Customer testimonials provide unbiased recommendations that are more persuasive than traditional advertising. According to Nielsen’s Harris Poll Online, 86% of Americans with a household income of at least $100,000 seek recommendations when considering a purchase. 

Videos Improve SEO & Shareability

• Keyword-Rich Content: Including relevant keywords in the video's title, description, and transcript improves search engine rankings.

• Longer Watch Time: Engaging videos can encourage viewers to stay on your site longer, leading to higher search engine rankings. However, don’t misinterpret this as an indication your videos themselves should be long. In today’s digital age, shorter is better. We have some insight for you here on how long your video should be. 

• Engagement Boost: Videos are more likely to be shared and viewed than other types of content. According to HubSpot, 31% of marketers create video content to improve their site’s SEO ranking. Adding video not only improves the quality of your post, but extends the time visitors spend on your page. Both of those are cues to Google to rank your post higher. 

Tips for Creating Effective Customer Testimonial Videos:

• Keep it Short and Sweet: Aim for videos that are 30 seconds to 2 minutes long. Seem impossible? Here are our secrets to a 90-second video. 

• Use High-Quality Production: Invest in good audio and video quality to create a professional look. Wondering if you can pull this off yourself? We’ve compiled information to help you determine whether you need to hire a professional.

• Be Authentic: Encourage real customers to speak candidly and share their authentic experiences. Check out this testimonial for a Minnesota law firm. Notice how genuine the client appears. Do you think this testimonial would be just as effective written on a website?

By incorporating customer testimonials into your video marketing strategy, you can build trust, increase conversions, and strengthen your brand's reputation.