Using Video to Help Your Business Get Found Online

In a digital world overflowing with content, standing out can feel impossible. Add in short attention spans, and it becomes even harder. This means we should get to the point quickly here: strategic video content can help customers discover and engage with your business. Even better? Video can boost conversions.

Now that we have your attention, let’s explain how.

Why Video Marketing Matters

• Increased Engagement: Videos are more likely to capture attention and hold viewers' interest compared to text-based content. In fact, HubSpot says that 92% of online consumers say they've made a purchase as a direct result of watching a video.

• Improved SEO: Videos can improve your search engine rankings. Google places pages with video content higher in search results. That’s a win! Plus, platforms like YouTube and Vimeo allow you to optimize your videos with relevant keywords, titles, and descriptions.

• Enhanced Brand Awareness: Videos can help you create a strong brand identity and build trust with your audience. According to Wyzowl, 80% of consumers are more likely to purchase a product or service after watching a video.

• Better Conversion Rates: Videos can effectively demonstrate the value of your products or services, leading to higher conversion rates. There are many examples of this, which we go into more detail in this blog. 

Videos that Drive Traffic

• How-To Tutorials: These videos offer step-by-step instructions on completing tasks, solving problems, or learning new skills. They are particularly effective for businesses that sell products or services that require knowledge or expertise, like many manufacturers.

• Product Demonstrations: Showcase your products in action to give prospective customers a better understanding of their features and benefits. Product demonstrations can be especially helpful for complex or unique products.

• Behind-the-Scenes: Offer a glimpse into your company's culture, values, and operations. Behind-the-scenes videos can help build trust and loyalty with your audience.

• Customer Testimonials: Feature satisfied customers sharing their experiences with your products or services. Testimonials can be a powerful social proof that can influence purchasing decisions.

• Animated Explainer Videos: Use animation to simplify complex concepts or tell a compelling story about your brand. Animated explainer videos can be a visually engaging way to capture attention and convey your message.

How to Get Started

• Keep it Short and Sweet: Aim for videos that are concise and to the point. HubSpot recommends videos be under three minutes.

• Optimize for Mobile: Ensure your videos are optimized for viewing on smartphones and tablets. This is key. Nearly 70% of all video views occur on mobile devices, according to Statistica. That is an incredible statistic. This isn’t news, but the iPhone has completely changed the way we consume content. Mobile is king.

• Use High-Quality Audio and Video: Invest in good equipment to produce high-quality videos or hire a professional. Poor audio and video quality can negatively impact viewer experience.

• Promote Your Videos: Share your videos on social media, your website, and other relevant platforms. Videos shared on social media can reach a wider audience and increase engagement.

By incorporating video marketing into your online strategy, you can enhance your brand's visibility, engage with your target audience, and drive more conversions. Remember, the key to successful video marketing is creating content that is informative, engaging, and aligned with your business goals.