Boosting Employee Engagement and Retention with Video Onboarding
One of the biggest challenges small businesses face when adding new team members is implementing a quality onboarding and training program that helps...
3 min read
Maggie Heil
:
March 04, 2025
Training a team effectively while keeping them engaged is a challenge every organization faces. Traditional methods can feel stale, leaving employees uninspired and retention rates low. But integrating video content into a Learning Management System (LMS) can change the game, turning your training into something dynamic, flexible, and scalable.
Video has always been a powerful tool for communication and education, breaking down complex ideas into easy-to-understand formats—making it ideal for training. Unlike text-based content, video can demonstrate processes, explain abstract concepts, and create immersive learning experiences. As the University of Illinois Chicago’s Creative and Digital Services points out, "Video viewers retain 95% of the message, whereas text-only users retain just 10%." In industries like manufacturing, healthcare, and tech support, where hands-on experience is key, retention becomes even more crucial.
The beauty of video is its versatility. It can be used for onboarding, teaching new software, explaining company policies, or offering professional development. Whether it’s a live demo, animation, or virtual reality simulation, video can be tailored to meet your specific learning goals.
A Learning Management System is the backbone of any modern training program. It helps organize, deliver, and track training materials, so employees always have access to what they need, when they need it. When video is incorporated into an LMS, the benefits are even greater.
An LMS lets trainers create structured learning paths, track progress, and assess comprehension through quizzes and interactive modules. Plus, the analytics features provide valuable insights into learner engagement and performance, helping you continuously improve your training strategy. With video content housed in an LMS, employees can learn at their own pace and revisit the material as needed, making the process more efficient than traditional methods.
Another key advantage of using an LMS to distribute training materials is its cost-effectiveness. Instead of hiring a trainer or bringing someone in for each new hire, an LMS allows you to streamline the training process. You can deliver consistent, on-demand training to all employees, saving both time and money. Plus, it’s scalable, so as your team grows, your training infrastructure can easily keep up without added costs. This efficiency makes the LMS a smart solution for organizations looking to maximize their training investment.
To make the most of video within an LMS, companies need to approach the design and implementation of their training programs strategically. It starts with understanding your learners and defining the skills and knowledge they need to gain.
The first step is producing high-quality video content that matches your learning objectives. You don’t need a huge budget, but videos should be clear, engaging, and professionally done. Good lighting, solid audio, and concise scripts make a big difference in holding attention and reinforcing key points.
Once your videos are ready, it’s time to integrate them into the LMS. This involves creating courses or modules that guide learners through the material in a logical way. A well-designed LMS allows you to embed videos alongside text, images, and other interactive elements to create a more engaging learning experience. Adding quizzes and practical exercises ensures learners are absorbing the material and applying it effectively.
One of the biggest hurdles in training is keeping learners engaged. This is where video really shines. The combination of visuals, sound, and storytelling makes for a much more compelling experience than static text or slides. To keep learners engaged, keep videos short—between three and ten minutes. This aligns with the principles of microlearning, which suggest that breaking up information into smaller, digestible chunks helps with retention and understanding.
You can also boost engagement by making the learning process interactive. LMS platforms often support features like embedded quizzes, clickable links, and branching scenarios that allow learners to take control of their learning journey. Active learning like this not only reinforces the material but also gives learners a sense of involvement and autonomy.
The real value of video-based training integrated with an LMS lies in the data it generates. Metrics like course completion rates, quiz scores, and time spent on each module help you pinpoint what’s working and what needs improvement.
Learner feedback is just as important. Encouraging trainees to share their thoughts on the content, its delivery, and its relevance can provide insights that numbers alone can’t. Regularly updating and improving training materials based on this feedback ensures your program stays relevant and impactful.
As technology evolves, so will corporate training. We’ll likely see artificial intelligence, virtual reality, and augmented reality play a bigger role. However, the core principles of good learning—engagement, flexibility, and continuous improvement—will always be essential. By combining the power of video with an LMS, companies can create a training environment that meets the needs of today’s workforce and adapts to the challenges of tomorrow.
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